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THE DENIM FIT GUIDE Look-good, feel-good denim. It's what we do.
Words OLIVIA DURIE Photography SAM COPELAND
A great pair of jeans is all part of our laid-back, relaxed DNA. And we spend a lot of time here in our London studio making sure we get our fits just right – from the classic straight-leg you can wear forever to the trending barrel jeans – because we know how important it is to you that your jeans make you look and feel good.
Fabric is just as important as fit – we support the Better Cotton Institute with all the cotton we use, and we choose organic cotton wherever we can. We also finish each pair with premium washing techniques that use less water, energy and harmful chemicals than traditional denim washing. Look a little closer and you’ll see that every back pocket is finished with our red ‘pause’ stitching; it’s our friendly reminder to slow down, appreciate the little things and take a moment of Hush for yourself.
The Rowan jeans are one of our bestselling styles, and we can see why. We’ve made them from a beautifully soft, stretchy denim with a gentle flare – perfect if you want a bit more volume in the leg without the bagginess of a true wide-leg jean. Our favourite thing about them is the laid-back, retro attitude that comes from the patch pockets on the hips and the high waist. Show this detail off by tucking in a T-shirt and finishing with a waist belt.
The Agnes is a longstanding favourite in our denim collection (and our top selling jeans style of all time), which goes to show how timeless this straight-leg style really is. This soft, ultra-comfortable denim is created from organic cotton with a hint of stretch for ease. We’ve designed them to be easily rolled at the ankles so you can switch up the look to suit whatever shoes you’re styling them with – a turned-up hem looks effortless with summer sandals while a full length sits neatly over boots. We’ve also got a great selection of washes to pick from, whether you want a true authentic blue or a washed black.
We mean it when we say we live in denim. In fact, our Elliot jeans were created because our founder, Mandy, wanted a pair of jeans that could be dressed up for dinners with friends; something a little longer in the leg that looks great with heels and boots. Enter Elliot: a high-rise, slim-straight silhouette with pressed creases down the front and minimal stitch detailing, designed to look that little bit smarter when you feel like it. If you’re wondering what can take the place of skinny jeans in 2025, this is the perfect modern update. The denim we’ve used is woven with lyocell and a subtle amount of give, making for a really soft feel and elevated look.
How to look effortlessly cool on the weekend? Try the Mia jeans. They lean into that baggy, cuffed-hem look that’s all the rage right now, but the straight leg means they’re not too voluminous. We’ve made them from 100% cotton, so there’s no stretch, but they are still amazingly soft and comfortable thanks to that more relaxed cut. The starring feature of the Mia is the deep turn-up at the hem, which looks great worn with woolly ankle socks and suede mules. We’ve tacked them up to keep them in place, with the idea that you can easily unpick the stitch should you want to adjust the length yourself.
The Nessa jeans are the perfect everyday wide-leg. We’ve made them from the same soft, stretchy, organic cotton denim as our bestselling Agnes jeans, so the comfort levels are 10/10. They sit high on the waist and are close fitting across the bum, but if you want a baggier look, you can size up and wear them on the hips (we love playing around with it). As well as feeling great on, they look good with everything in our wardrobes, from big sweatshirts to baby tees, and partner just as well with trainers as they do heeled boots. The perfect all-rounder.
We’ll never underestimate the power of a great pair of jeans: a new shape or an unexpected detail can completely transform your outfit. Luckily, our barrel jeans have both. This curved silhouette is much more wearable than you might think – we made sure our take on the trend is versatile and easy, which is probably why they sold out fast when we first introduced the barrel shape. They’re made in a beautifully soft, non-stretch denim and come to a mid-rise, but the clever engineering comes from the tuck details through the leg. Give them a try, we think you’ll be pleasantly surprised.
The Nina jeans are a modern classic, and we think every wardrobe should contain at least one of the versatile washes we’ve made them in. We’ve taken the soft, stretchy denim from our much-loved Rowan jeans, along with the same high rise and fit across the hips, but have swapped the flare for a slim straight leg. They’re the kind of evergreen jean that you can wear across the seasons, because they look just as good with a chunky boot as they do with ballet flats or sandals.
The Boyfriend jeans perfectly capture our laid-back attitude, so it’s no wonder we’ve kept them in our denim rotation for years. But like any boyfriend, there’s always room for improvement. Cue our upgraded fit, which has slightly more room at the hem for an extra-relaxed, slouchy feel, so it’s a little less tapered than before. The pure cotton denim is really soft and gives them that authentic, vintagey feeling. Wear them long or roll up the hem for more of a cropped look – they’re versatile like that.
We make sure all our denim, from jackets to jeans, is finished with low-impact washing processes that use significantly less water and fewer harmful chemicals than regular denim. All our products have achieved a ‘Low Impact’ score from Environmental Impact Measurement (EIM) software by Jeanologia®.
Wondering what size to buy your jeans in? You will find our size guide on each product page, as well as the sizes that our models are wearing. If you have any questions about choosing the right style for you, don’t hesitate to get in touch with our customer services team.
WHAT YOU'RE SAYING ABOUT HUSH DENIM
The Agnes jeans ★★★★★ The only jeans I buy on repeat! – Becca “I’ve bought three pairs of these jeans over the years. They cuff really effortlessly and they’re the perfect mid-rise. Plus the extra bit of stretch means they never dig in. These are my absolute ‘go-to’ jeans.”
The Rowan jeans ★★★★★ So flattering and comfortable! – Shenda “I have these in three colours – they’re so flattering and comfortable and I wear nothing else, so one pair wasn’t enough!”
The Cordelia jeans ★★★★★ Amazing quality and fit – Cameron “Love these jeans, same quality and attention to detail as I've come to expect from Hush. The shape is barrelled enough to be on trend but not so much that these won't be wearable next year.”
